Wella
WP Pure Perfection 2/0 57g
Couldn't load pickup availability
Wella Pure Perfection Permanent Hair Color
NEW PURE PERFECTION
CLINICALLY PROVEN TO REDUCE SIGNS OF DAMAGE with Supercharged Metal Purifier
WHY YOU'LL LOVE IT
- Permanent hair color with up to 100% gray coverage.
- Super Charged Metal Purifier Technology helps reduce signs of damage and delivers predictable color results.
- Neutral-base shade palette creates pure, true-to-tone color results with natural-looking dimension.
- Clinically proven to leave hair looking +55% shinier, +45% smoother, and +42% more nourished.*
- 0% ammonia, fragrance, mineral oil, silicones, or PPD/PTD.**
WHY IT MATTERS FOR YOUR BUSINESS
With a growing demand for gentle solutions and proven performance, Pure Perfection is the perfect choice for many different clients:
- Ingredient-conscious clients seeking a more mindful color experience.
- Guests who prefer an ammonia-free service with no strong color odor.
- Clients looking for a comfortable scalp experience.
- Gray coverage clients who want natural-looking, dimensional results without sacrificing performance.
- Stylists seeking pure tonal deposit and reliable, predictable color outcomes.
Authentic & Brand New
Authentic & Brand New
We have built relationships with Wahl, Andis, Oster and BaBylissPRO for over 50 years. All of our products are 100% authentic and brand-new straight from the manufacturers.
FREE Maintenance Supplies
FREE Maintenance Supplies
Receive a FREE maintenance kit that contains enough supplies to maintain your brand new clipper/trimmer when you make a purchase of $130 or more of a certain brand with us. Learn More
Shipping & Returns
Shipping & Returns
Shipping Policy
Shipping Fees
- Orders $40 or over are eligible for FREE SHIPPING nationwide.
- Orders under $40 are subject to a $10 shipping fee.
- Ontario: Delivered within 3-7 days of order placement.
- Other Provinces: Delivered within 7-14 days of order placement.
- Our delivery times are for information only and do not constitute a guarantee.
Return Policy
- You have 45 days from the day your order is shipped to make a return.
Return Process
- If you wish to make a return, please go to our Return Center and we will give you instructions.
Refund Process
- Once we receive the returned product, we will inspect the product.
- If the product is in its original condition, we will issue a full refund.
- If the product is damaged, we will issue a full refund minus a 10% restocking fee.

